The Unlock eCommerce Success landscape in the U.S. is a thriving business. Digital Commerce 360 says the country’s eCommerce market has grown 0.2 percent year-on-year since 2000. ECommerce sales accounted for 22% of total retail sales for this year alone.
It’s a tempting dangling carrot for those considering taking their business online, but with rewards comes challenges. There are no shortcuts to success.
If your small business is struggling to get ahead of the competition, you must ask yourself why.
There are always moving parts when starting a business, whether online or in a physical store. But the endgame remains the same: revenue.
We’ll discuss eCommerce business success stories and what you can learn from them.
Amazon
Even the giant of eCommerce started as a small business. Today, the company is worth a staggering $1.045 trillion.
Started by young Princeton graduate Jeff Bezos from his garage, Amazon was originally named Cadabra. A year later in 1995, Bezos changed it to Amazon Inc. and launched his eCommerce website as an official online bookseller.
Like all startups, Amazon was initially running at a loss, until the last quarter of 1996. The Michigan Journal of Economics states that Amazon’s revenues rose from $4.2 million to $8.5 million within months.
What was the impetus for the massive turnover? The company expanded its reach from an online bookstore to a global eCommerce giant by making strategic decisions, one being a customer-centric approach.
Personalizing the Customer Experience
Bezos famously said they saw their customers as guests at a party and Amazon was the host.
As a business owner, this must always be part of your philosophy. Building a new website and online store that complies with your client’s needs is the first step to a successful online business.
An AI store builder specializes in website creation and helps you accomplish this and more. You can customize your website and online store within minutes.
With a no-code AI store builder, anyone can create, edit and host an Unlock eCommerce Success website. If you find yourself in a pickle, you have access to a customer support team.
You have the freedom to pick your design style while the AI website content generator takes care of the product descriptions and web pages. Hocoos says an AI website builder takes care of the boring technical bits while you get to concentrate on your customers.
Short on startup cash? Some AI website builders accommodate free website hosting and offer a free custom domain name.
Like Amazon, your focus must be on the customer experience. Examples are an easy returns policy and listing customer recommendations on your website. It’s the little things that translate into customer loyalty.
The Label Life
By her admission, actress Malaika Arora admits taking the plunge into the fashion industry “wasn’t a bed of roses.” Today, her fashion brand The Label Life is a thriving e-retailer.
She tells Mint, the brand was started by her and a group of friends who wanted to explore the idea of enjoying fashion and everyday hustle.
During a previous interview, co-founder Preeta Sukhtankar said building a successful Unlock eCommerce Success brand was daunting. The company wanted to create a different experience for all customers. Because the business was an online store, it proved challenging.
For The Label Life, it wasn’t just about creating a thriving online store. They started with a fresh user interface and easier navigation, designed to acquire and retain customers.
High Performing Website
A slow-loading website can break your business. eCommerce strategist Jose Duarte Camacho adds that a high-performing online store has the opposite effect. It boosts conversion rates, increases customer satisfaction and drives growth.
By focusing on website speed and improving usability, your online retail store is on its way to becoming another success story. But, that’s only one aspect.
Website performance provides critical data. It shows where you’re going wrong and what needs improvement. You can integrate other features into your platform to ensure a positive user experience.
Key Takeaways
Amazon and The Label Life have a few things in common. Both were started by taking a risk. However, those risks were calculated.
With clear strategies in mind, they believed there was a need for their products and took it to market. For Amazon, it started as selling books online and the rest is history. The Life Label tapped into the luxury lifestyle sector and expanded into homeware.
They both claim the secret to success is customer retention. Personalizing the online shopping experience and ensuring seamless website navigation are key to retaining loyal clients.
If there’s one lesson to be learned, your customer always comes first.
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